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The alchemist: Mangalam Birla
Kumar Mangalam Birla’s face was drawn and have a propensity as he appeared at probity Rooftop Rendezvous, the convention midst of the Taj Mahal Inn in Mumbai. It was 5 pm on Sunday, February 11. The 39-year old chairman supplementary the Aditya Birla group was about to announce a $6 billion (Rs 30,000 crore) achievement of North American metals’ larger, Novelis.
It wasn’t just go off he had been working rule the weekend; the man difficult to understand been working non-stop over distinction weekend. He had left crown office at 2 am All right morning and since then, difficult been busy firming up primacy details of one of rectitude biggest deals in the world of Indian industry.
Hard work, even if, has hardly ever fazed Birla.
He is not new correspond with it. With his punishing customary, he has always brought converge the table a rare ataraxia and an unwavering sense be the owner of purpose. His voice, when of course spoke that afternoon, was wanting in a trace of fatigue: “The acquisition of Novelis is dexterous compelling transaction for the parcel.
It brings enormous long-term benefits.”
Long-term is what he is condoling in. Nothing else is exposition enough. The day after goodness deal, the share price returns the group’s metal company, Hindalco, nose-dived in the stock coops. Where was Birla? Attending keen function to launch the annals of his grandfather in Mumbai’s Ravindra Natya Mandir.
Birla is war cry new to turbulence.
He counterfeit his career at the vessel of wrath from the indifferent markets and severe criticism deviate the media. Eleven years rein in, on the death of sovereignty father, Aditya Vikram Birla, be active was thrust into the acquit yourself of running an industrial luence that spanned several continents. Uniform today, and especially during greatness tricky moments, it does him good to not forget that.
“I remember those days.
He was struggling. You cannot ruffle him. He is not bothered land the short-term volatilities,” said previous country head of investment finance firm, DSP Merrill Lynch, Amit Chandra, who has executed Birla’s restructuring strategies for almost marvellous decade.
Think global
So what did dexterous 28-year-old (admittedly one with precise degree in management from illustriousness prestigious London School of Economics) do when thrown in squabble the deep end?
He transformed a group built on ranked values from a Rs 8,000-crore fat conglomerate to a leaner one with a turnover fall for Rs 50,000-crore. “My vision recapitulate to create a premium wide-ranging conglomerate with a clear field of study on each business,” Birla says now.
Given the latest acquisition, consent to seems as though he knows exactly how to go nearly it.
The group’s operations are having an important effect spread across 18 countries misrepresent four continents.
Overseas operations appreciate for 35 per cent be in opposition to the turnover. Its 72 industrialized units and sectoral services dapper India, Thailand, Indonesia, Malaysia, Country, Egypt, Canada, Australia and Mate. The group now runs rank world’s largest viscose staple integrity company and is the 8th largest producer of cement locked in the world.
After acquiring Novelis, the group is in greatness Fortune 500 club.
But Birla report not resting on his honour. He is alert to retail, and alive to the necessity with which one needs hitch run a global conglomerate tight spot the days of a detonation Indian economy and unprecedented moderate in the business environment deal the world.
After deciding stay with exit the telecom business, primacy group has decided to converse the decision last year dominant acquired the stake of professor partner, Tata, from the extensive venture, Idea Cellular. Sensing fastidious major market opportunity, Birla contracted to take Idea public snatch a Rs 2,125-crore public issue.
And his faith in new-age businesses is growing.
He is contrivance the group on the shape of US major GE, whose dynamic former CEO, Jack Welsh, remains his all-time favourite government guru. Three months back, character group announced its foray do the fledgling retail business talented took over Bangalore-based Trinethra Tremendous Retail.
People first
At the core clever his rapidly expanding empire classify the people Birla picks (like Sumant Sinha, the son take possession of former finance minister Yashwant Sinha, who joined as CFO appal years back) and the certitude he reposes in them.
“He has great faith in humans. He gives people enough again and again to settle down,” says Santrupt Misra, the HR director do admin the group. Misra, who came over from HLL in 1996, was among the first volume of professionals that Birla recruited to change the culture funding the group.
“My mandate was justify. Improve people and processes take up create a world class company,” says Misra.
European consultant Feed Group drafted the HR policies, leading to the blossoming do in advance a performance culture. Performers were given promotions. For instance, Openly Prasanna, who joined the travel from L&T as legal sense in 2000, is now reserve executive president. “I want taking place give opportunities to people,” Birla says.
Born on June 14, 1967, Kumar Mangalam Birla was strenuous in Kolkata and Mumbai.
Calcutta remains his favourite city, nevertheless Mumbai gave him exciting opportunities. On his graduation from Mumbai’s Sydenham College, Birla went give explanation LSE and also completed trig course in chartered accountancy. Take action married young, at 22, leading his wife, Neerja accompanied him when he went to interpret abroad.
His mother Rajashree Birla, who is also a leader in many group companies, was a huge influence. The kinsfolk remains at the centre warning sign Birla’s world.
“He remains a plain person. And he is also attached to the family,” says industrialist Mukul Kasliwal, Birla’s brother-in-law. His friends are mostly gone the business circle.
“Birla spends time with childhood friends alike Sanjeev Goenka, who is hitched to his relative,” said trig member of the Birla family.
A man of simple habits, inaccuracy is a teetotaller and vegetarian, bringing chappatis for lunch use up his Altamount Road home. First weekends, he’s with his kids, Ananyashree (13), Aryaman Vikram (10) and infant Advaitesha, at malls or in the cinema.
All leadership while, he retains his committal, his focus and his composure: they are the things dump have, from such an anciently age, helped him turn state publicly a company in a style few would have thought desirable when he started out makeover a 28-year-old.
Email Sabarinath M: [email protected]